New Animated Guidelines

June 3rd, 2014

Visitors to the Arctic can learn about safe, environmentally friendly and considerate behavior in the Arctic through a new animation developed by the Association of Arctic Expedition Cruise Operators (AECO).

The new 9-minute animation shows visitors what they can and cannot do when travelling in the Arctic in a down-to-earth and entertaining way. During the film the viewer is taken through a number of guidelines concerning environmental, safety-related and cultural issues.

To be viewed onboard expedition cruise vessels

The video will be shown to visitors onboard expedition cruise vessels operated by AECO members as a part of the general briefing at the beginning of an Arctic voyage. Vessels with video monitors installed in the passenger cabins or suites may also feature the animation on one of the channels.

Visitor information in mother tongues

The new animated video has an English voice-over with choice of subtitles in a number of other languages. This means that a high number of visitors can receive important information in their native tongues about safety, environmental precautions and interaction with cultures. AECO Executive Director Frigg Jørgensen said, “AECO is very proud to present these new animated guidelines for visitors to the Arctic, and hopes they will be well received, as the animation is a step forward in regard to educating visitors about the Arctic and how to go about their visit.”

Animation reduces paper-use

AECO’s guidelines for visitors to the Arctic has up until now been presented to passengers onboard AECO-member vessels, via PowerPoint presentations, postings onboard the vessels and/or through a booklet. Since the guidelines were first published as a booklet in 2007, almost 70.000 copies have been distributed to Arctic expedition cruise passengers. Viewing an animation instead of handing out the booklets will help reduce the use of paper.

100.000 US Dollars from Svalbard Environmental Protection Fund

The animation was produced by Raindog Studios (, and the total cost of the production was approximately 650.000 NOK/USD 106.000/80.000 EURO. Funding was granted to AECO by the Svalbard Environmental Protection Fund, see:

The animated guidelines for visitors to the Arctic can be seen via: The video is also available on, which provides more general information about the Association of Arctic Expedition Cruise Operators. All of the association’s guidelines can be accessed on:

For more information

Please contact: AECO Executive Director Frigg Jørgensen,,+47 913 90 554.

AECO Animated guidelines for visitors to the Arctic

See also for a complete list of the 14 available subtitle languages.